When it comes right down to it, the sales process is all about building trust. As you move a person from prospect to client, you’re essentially trying to demonstrate to them that you are the person they should trust to guide them to their financial goals.
Nothing accomplishes this better and faster than a book.
When you’ve literally written the book on the subject, clients and prospects see you as the expert they want to work with. You’re instantly differentiated from all the other advisors out there and a step above your competition.
Once your book is written, you can reach thousands of potential prospects with no additional effort on your part. Your book begins to build a business and referral relationship with your readers.
You become more referable by not only establishing yourself as the expert but also by making it easy for people to talk about you. We all know that the best marketing you can get is word-of-mouth.
Anything that gets clients and prospects talking about you and your business is a powerful marketing tool. Nothing facilitates positive word-of-mouth better than a book. And, a good book will have readers repeating your phrases and ideas to others.
Ghostwriting can be pricey. However, your ROI is usually many times greater than your original investment. Don’t expect to make your money back in book sales, but you will make it back and more through larger clients and new business opportunities. I can say this with confidence after publishing my own book and seeing my clients’ success with their books.
The long-term value of a single new client who pays you recurring revenue of several thousand dollars every year, more than offsets your original investment in writing and publishing your book.
When I ghostwrite a book, I work hard to capture my client’s voice. It’s important to me that the book sounds like my client wrote it. I have a simple system for doing this prior to sending the book to the editor. To learn more about our 6-step process for quickly writing and publishing a book, check out our free guide, Concept to Published!
By now, I’m sure the big question on your mind is how much does it cost to have a book ghostwritten for you? Cost is largely dependent on book length, complexity and how much information and resources you provide the ghostwriter.
25,000-30,000 words is the perfect length for a book you intend to use as a marketing tool in your business. For a 5.5” x 8.5” book, this would be roughly 100-120 pages. You have to remember that people don’t really read anymore, they scan.
A ghostwritten book of that length will typically range anywhere between $10,000 to $25,000 just to have it written. Having your book written is just the first step. We give you a break on pricing and we take you from concept all the way to published book on Amazon!
Click to learn more about our Ghostwriting & Publishing Services.